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MTV Dropout Gave One of The Best ROI’s for Our Ad Spends, Ever: Sandeep Aggarwal, Droom

on November 16, 2017

droom MTV olx Sandeep Aggarwal youtube

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Hotstar Appoints Punitha Arumugam as Platform Evangelist

on November 15, 2017

google Hotstar Madison Punitha Arumugam

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How Alibaba's Annual Shopping Event Raked in $25B

on November 14, 2017

Alibaba Singles Day Sports Technology Tv Vivo VR

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This Children’s Day, Brands Get Playful with Ads

on November 14, 2017

Godrej hyundai Mathrubhumi Group Mutual Funds

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As Delhi Chokes, Air Purifier Brands Cash In With Ads

on November 13, 2017

Kent Panasonic Philips Sharp Xiaomi

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Starcom India Appoints Rajiv Gopinath as Chief Client Officer

on November 13, 2017

Mallikarjun Das Procter & Gamble Rajiv Gopinath Starcom India

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MensXP Launches its Debut Campaign

on November 09, 2017

marketing MensXP Rajesh Aggarwal Times Internet Limited

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Why Pepperfry Needed a New Brand Identity? CMO Kashyap Vadapalli Explains

on November 07, 2017

Kashyap Vadapalli L & K Saatchi & Saatchi marketing Pepperfry

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Samsung Mocks Apple in its Latest Spot

on November 07, 2017

Apple brand marketing Samsung

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Pepperfry Launches New Brand Identity

on November 06, 2017

Kashyap Vadapalli L&K Saatchi & Saatchi marketing Pepperfry

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Dalda Showcases the Changing Kitchens of India in its New Spot

on November 06, 2017

Dalda Leo Burnett

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4 Steps for an Awesome 360 Degree Content Marketing Strategy

on December 22, 2016

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Announcement: Learn Analytics with Google Analytics Demo Account

on August 31, 2016

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Popular Posts

Top 3 Indian Ads of the Week

Seldom do we get to see a week where three ad films rule the conversations throughout. We had one such last week. The week started with an ad that pitted The Indian Army as the best recruiter in the country. Soon after, it was followed by a cement ad that was simply path'breaking'. The later part of the week saw an international brand release an ad in a bid to regain its mojo back in India. The following are the ads that we are speaking about: Ambuja Cement's 'Great Khali Ad' Everyone wishes a Giant to be born in their neighbour's house. Dalip Singh Rana's (Great Khali) parents were no different. However, they were blessed with a baby boy, who grew up to be known as non-other than "Khali the Great". This is his story of how his strength which gave him fame and recognition, became his biggest problem, till one day his aunt advised him to build his house with Ambuja Cement. Who knows the next Khali may be born in

Pepperfry Launches New Brand Identity

Pepperfry.com, a Furniture & Home Products marketplace has unveiled a new visual identity. This new logo is built on Pepperfry's core values of - Intensity and Inclusiveness - and represents its key customer promise - "Happiness". In less than 6 years Pepperfry has become the market leader in the Furniture market in the country. It has achieved this position through a series of initiatives and innovations which have enhanced its core capabilities and inherent strengths of the managed marketplace model. This market dominance has been a journey and has not been achieved over-night - a series of market facing capabilities developed specifically for this segment have resulted in Pepperfry being able to reach this position. The new Pepperfry logo imbibes the cultural values of intensity and inclusiveness which have helped it to develop market and consumer solutions to achieve the success and leadership that it has. Pepperfry defines "Intensity"

Maruti Alto Overtakes Older Sibling Maruti 800 as Most Sold Model in India

Pic Courtesy: http://www.gaddidekho.com Maruti Suzuki India's entry level car Alto has become the best ever selling model in India with a cumulative total of more than 29 lakh units sold over a period of 15 years, overtaking its now phased-out M800. Launched in September 2000, the model touched cumulative sales of 29,19,819 units in October, 2015. This was even better than what M800 -- the once bread and butter model of the company -- had achieved. Commenting on the milestone, Maruti Suzuki Executive Director (Marketing and Sales) R S Kalsi said, "Over the years, Alto has brought happiness to 29 lakh families to become India's largest selling single brand car. "With its success, Alto continues to remain the first choice for personal mobility solution for Indian customers." Explaining why the model has been a success story, he said, "Alto has redefined the automobile landscape in the country. It has been the car of choice for a g

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